SEO Consultant

10 Questions You Should Ask in Hiring an SEO Consultant

It’s apparent that SEO is the greatest investment for small business online. And we’ve established in our previous articles what value can a good SEO services specialist bring to your enterprise. But how can you make sure to find the right person for the job upon hiring? Simple. Ask the right questions during your SEO consultant interview. And get the peace of mind of hiring only the best through an effective hiring process. You can also single out the best from all your prospect more effectively and efficiently. So, to help you acquire the best one, we’ve gathered the best interview questions for you. So, let's unveil the 10 Questions that you should ask your prospect SEO consultant.

1. Can you give me a list of the present and previous websites you've worked for?

A track record of success is an SEO consultant’s pride. Hence, they should be more than willing to show it to you when you ask. This will then give you an opportunity to test the prospect’s credibility. Although you will not see analytics report, rankings should be evidence enough.

2. How will you help in improving my current rankings?

Comprehensive digital marketing is key to a website’s success online. Thus, the prospect’s willingness to go over the details of the process should be your signal for legitimacy on what your candidate advertises.

3. Tell me what you think about search engine's webmaster guidelines.

The biggest myth in SEO is that it's all about trickery. Sure, enough it worked years ago, but if you want to bet on your candidate’s ability to outsmart Google’s engineers, then by all means, that’s your call. But be warned that the only way through it is playing by the rules. Hence, the best way to win is to choose a hardworking “goody two shoes” than a self-proclaimed digital Houdini.

4. How can you guarantee that my website will dominate the biggest engines?

If your prospect SEO consultant answers with a straight “yes”. Then the interview is over. Call the next candidate and don’t fall for any more pitch. On the other hand, a win-win bargain can be a great sign for a guarantee. Such as the “No Rank, No Pay” guarantee that Aleph IT offers its clients. Nevertheless, apparently, a pitch as it is. But also, it is a guarantee that the team will give its full commitment to getting your website the success it deserves.

5. How much do you know about enhancing local results?

Local SEO nowadays has been a really great help to small business in attracting clients nearby. In fact, Google uses a searcher’s location as part of the parameters in returning results. Hence, if your candidate knows it, then it can be one of the greatest strategies that you can implement.

6. How do you plan on keeping tabs with me on the changes in my website's?

Keeping tabs on the changes of your own website is critical in maintenance and development purposes. Thus, your prospect should guarantee lenient and comprehensive notes on the changes he/she plans and will implement on your website.

7. As an SEO consultant, define "success" in your campaigns?

Success is such a vague term sometimes, especially in many different trades. All the more if it’s a process that you as the client barely knows about. But the response that you want to hear in this one is about using Google Analytics to measure traffic, track effective keywords and other essential factors in an SEO campaign’s success.

8. What is the best way for us to keep in touch?

Your SEO consultant will be working on so many things on your website. Thus as the owner, you need constant communication with your team. So, it will be best worth your while to agree on the best means of communication before you even start any project.

9. What are your payment terms?

This part should be pretty obvious but nevertheless important. And while you’re at it, you can try to bargain for even better deals such as web hosting.

10. What happens if you leave?

The response that you are looking for is how does your candidate plan to document everything. And how will the project’s transition to the next consultant be? And ultimately, a confirmation that you will own all the optimised web content that you paid the consultant for.
Thriving through the odds of online business is difficult without the right partner. So, make sure to hire only the best. Use these question upon interview to filter the finest diamond.

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