How SEO Works

How SEO Works to Benefit Every Business

In today's’ time, there is a lot of activity in the online marketing world regarding Google and the changes planned for the way we do the search. Well, this doesn’t come as a surprise to the industry as search technology used to continue to developed and innovate in advance. However, everyone needs to understand how SEO works in the past and how it works now.

Likewise, to understand how SEO works, you need to first learn how a Google search query is executed. First, the web server sends the query to the index servers. The content inside the servers is similar to the index in the back of a book. Which means it tells which pages contain the words that match the query. Then, the query travels to the doc servers, which actually retrieve the stored documents. Oddments are generated to describe each search result. Lastly, the search results are returned to the user in a split of seconds.

As you can see, everything goes through the google servers as Google finds the most relevant index content which is based on the search term or the query. And then, displays it to the user. However, things are changing in the Google world. And SEO is not a service or a process that can produce a significant result in a few days or even in a few months just like what web design or any software programming do.

How SEO Works Technically?

Well, in today’s development of technology, every business needs to invest in search engine optimisation. And for the record, the leading search engines are currently Google, YouTube, Bing, and Yahoo. Yes, search engines are undeniably developing and purifying how they rank web pages. Hence, these key fundamentals principles for successful page rank result still remains.

1. Link Still Rule. Links are important from the very start of SEO and are still one of the best indicators of a website’s outstanding performance in the search engines. The higher the relevant link you acquire, the higher your website’s SEPRs potentially it becomes. In other words, links are still the fundamentals of SEO. Therefore, it would make sense to invest in link building to be part of your SEO efforts.
2. Relevant and Optimised Content Wins. The thing here is you need content to attract links, but your content needs links to boost your site’s ranking in the search result to help make traffic to the content piece. Likewise, we can say that links and content are the pillars of SEO. Thus, if you want to crack the first page on Google, you need links to your relevant and well-optimised content.

Why Do SEO Care?

You might be asking why on earth does a search engine cares if you use them? You’re not paying, right? Well, you are right! You aren’t paying them but someone else does! And to answer your question, SEO cares because they make their money from advertising.
The page you land after you had entered a search query is called the search engine results page or also known as SERP. The SERP shows you what is called organic results as well as pay-per-click ads or the PPC.
Well, you can’t pay Google or any search engine to occupy any positions in the organic results. However, the ads on the page are how they make their money. So, the better the result they deliver, the more likely you and others would use that search engine again. Which simply means that the more people that use the search engine, the more ads they can show and the more money they can make.

What’s a Business Do on How SEO works?

Optimising your website for search engines isn’t an impossible task by any means. If you are a little less technically inclined, you might find it to be challenging, but you can always reach out to a web strategist for help. How SEO works help you optimise your website to make it more attractive to search engines. Whether you’re new to SEO or you want to take your optimisation to the next level, hiring a professional SEO specialist will help you out with a better result.

What will I lose when I don’t use SEO?

Well, you will be losing money every day if your website is not optimised in the search engine.

And here’s the reason why.

1. There are many people searching for your product or services by means of search engines.
2. SEO traffic is more likely to convert.
3. How SEO works will increase your sales and leads.
4. It could also decrease your cost per acquisition.
5. It does not involve any paid advertising.
6. Top SEO ranks provide a 24/7 promotion of your product and services.
7. SEO builds trust and Credibility in your business.
8. It's a long-term strategy for your business development.
9. Makes your clients more informed on your Business.
10. And it influences purchasing decisions.
11. Increase your business brand awareness and equity.
12. Increase your website referrals.
13. Drives Offline Sales.
14. It cost-effective than paid advertising.
15. Your competitors are using SEO to grow.
16. It gives smaller businesses an edge on larger companies.
17. It helps you gain market share.
18. Increase value for your business.
19. It integrates all your online marketing activities.
20. Increase your social media followers which lead to a number of prospective clients.
21. It will help you stand out.
22. SEO rankings last forever.
23. It is the smartest SEO online marketing investment you can make for your business.

How SEO works is a never-ending, innovating and a multidimensional knowledge. Every SEO would love to find the magic formula that would explain at once how SEO works with specific rules and fixed equations to work on. But unfortunately, SEO is too complex to fit into a template. Yes, it does evolve around it principle and rules. But its inner work is all about analysing and applying strategies that work. And selecting out the strategies that do not work.
So, you need to remember to keep a close eye on your competitors and you’ll definitely succeed in search results. This is how SEO works and will continue to work up until the process is completely outsourced.

Need More SEO Resources?

Call us today and ask your queries! Aleph IT team will be happy to give you a consultation for the development of your website. And for more insights that could help answer your questions about SEO, visit our blog section for more details.
Also, if you want to confront the big question whether SEO actually generates leads for you then read our article: Do SEO Marketing Services Directly Generate Leads for You?